"Today sees the launch of a ground-breaking social media campaign, ‘I’m Gonna Be Your Friend’ supported by many of the world’s most famous names in entertainment and their fans. A global audience close to 600 million* Facebook and Twitter fans will be able to view a short film of the crisis in East Africa created by award-winning director Kevin MacDonald from footage of East Africa. The film is set to the 1973 Bob Marley & The Wailers song ‘High Tide or Low Tide’ and will reach over a billion people."
Read more about the campaign here.
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