Tuesday, August 9, 2011

Entertainment Industry Launches Bob Marley Campaign to Reach Nearly 600 Million Facebook and Twitter Fans to Support Save the Children's East Africa Appeal

"Today sees the launch of a ground-breaking social media campaign, ‘I’m Gonna Be Your Friend’ supported by many of the world’s most famous names in entertainment and their fans. A global audience close to 600 million* Facebook and Twitter fans will be able to view a short film of the crisis in East Africa created by award-winning director Kevin MacDonald from footage of East Africa. The film is set to the 1973 Bob Marley & The Wailers song ‘High Tide or Low Tide’ and will reach over a billion people."

Read more about the campaign here.

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