"Don’t head for the hills of Whoville just yet, the Grinch won’t be the only guy in green this holiday season.
Come November 1, Mr. Broccoli, an IKEA soft toy personality and a lead character in the IKEA Soft Toy campaign, will venture away from the broccoli patch and show the world his willingness to travel by boat, plane, rickshaw or railroad to make it home in time for the holidays. With a camera slung around his stalk, Mr. Broccoli plans to capture the heartbeat behind Save the Children’s IKEA-funded education programs in Bangladesh, China and Vietnam, while checking off some favorite U.S. and European hotspots from his travel list."
Catch up with Mr. Broccoli here.