Saturday, February 13, 2010

The sweet smell of morality: How scent can shape our thinking

"Can a clean smell make you a better person?

That’s the provocative suggestion of a recent study in the journal Psychological Science. A team of researchers found that when people were in a room recently spritzed with a citrus-scented cleanser, they behaved more fairly when playing a classic trust game. In another experiment, the smell of cleanser made subjects more likely to volunteer for a charity."

Click here for more on this study.

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