Saturday, January 23, 2010

Gum fight at the Chicago corral

"For a company used to peddling such slow-growing staples as coffee and cheese, Kraft Foods Inc. is looking to chewing gum to freshen its product line.

With British powerhouse Cadbury PLC agreeing last week to Northfield-based Kraft's more than $19 billion buyout bid, Kraft stands to suddenly be a strong No. 2 in one of the most attractive sectors of the global food industry — chewing gum. While gum is an age-old product, no part of Cadbury is growing as fast as its gum business."

Click here for a look at the gum industry and its players.

No comments: