Wednesday, July 8, 2009

Peeps Are Hopping to Their Own Store

Peeps have accomplished the improbable since they were introduced half a century ago. Those pastel marshmallow chicks and bunnies have participated in university science experiments, survived battles with high-powered microwaves and inspired avant-garde art.

So why wouldn't they dare to open their own store, taking on the tough world of retail right in the heart of a recession?

Click here to read more about the Peeps store.

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