"For a company used to peddling such slow-growing staples as coffee and cheese, Kraft Foods Inc. is looking to chewing gum to freshen its product line.
With British powerhouse Cadbury PLC agreeing last week to Northfield-based Kraft's more than $19 billion buyout bid, Kraft stands to suddenly be a strong No. 2 in one of the most attractive sectors of the global food industry — chewing gum. While gum is an age-old product, no part of Cadbury is growing as fast as its gum business."
Click here for a look at the gum industry and its players.
Showing posts with label chewing gum. Show all posts
Showing posts with label chewing gum. Show all posts
Saturday, January 23, 2010
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