"For a company used to peddling such slow-growing staples as coffee and cheese, Kraft Foods Inc. is looking to chewing gum to freshen its product line.
With British powerhouse Cadbury PLC agreeing last week to Northfield-based Kraft's more than $19 billion buyout bid, Kraft stands to suddenly be a strong No. 2 in one of the most attractive sectors of the global food industry — chewing gum. While gum is an age-old product, no part of Cadbury is growing as fast as its gum business."
Click here for a look at the gum industry and its players.
Saturday, January 23, 2010
Gum fight at the Chicago corral
Labels:
2010,
business news,
Cadbury,
chewing gum,
competition,
feel good news,
good news now,
Kraft
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment