7-11 Celebrates 80 years with Free Slurpee Drinks July 11

DALLAS--(BUSINESS WIRE)--A loaf of bread cost 9 cents, a gallon of milk 56 cents, a dozen eggs was 46 cents, and ice was sold in blocks rather than bags. That’s when convenience retailing got its start in 1927 with a little ice dock providing customers with what they wanted and expanding hours to fit their lifestyle. That small business evolved into what is now 7-Eleven, Inc., the world’s largest convenience retailer with more than 32,400 stores. 7-Eleven celebrates its 80th birthday on – when else? – July 11, 7/11/07, also known as 7-Eleven® Day.

As has been the tradition for many years, the company will celebrate July 11 with free 7.11-ounce Slurpee® drinks for customers visiting its U.S. stores. Special birthday cups will be available while supplies last.

“7-Eleven has been providing convenience-oriented and time-pressed customers with products and services they need while keeping up with their ever-changing preferences,” said Joe DePinto, 7-Eleven president and CEO. “The changes the company has made over the decades have been amazing, yet our stores continue to play a relevant role in the lives of busy people. It’s at this time of year when we take a look back at all we’ve accomplished and anticipate the many great things ahead for our company, our customers, franchisees and employees. And we want to thank the 6 million customers who come through our doors each day in the USA by giving them a birthday gift synonymous with 7-Eleven – a refreshing and free Slurpee beverage on July 11.”

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