Entertainment Industry Launches Bob Marley Campaign to Reach Nearly 600 Million Facebook and Twitter Fans to Support Save the Children's East Africa Appeal

"Today sees the launch of a ground-breaking social media campaign, ‘I’m Gonna Be Your Friend’ supported by many of the world’s most famous names in entertainment and their fans. A global audience close to 600 million* Facebook and Twitter fans will be able to view a short film of the crisis in East Africa created by award-winning director Kevin MacDonald from footage of East Africa. The film is set to the 1973 Bob Marley & The Wailers song ‘High Tide or Low Tide’ and will reach over a billion people."

Read more about the campaign here.